Growing Our Business


Hello Hello!

Is this thing on? Still getting use to this blog thing…

Ok guys, we’ve got some big news. We’ve been talking to a few of you about this already, but we’re making it official- we’re launching a Kickstarter for Milkman Café!!! What does this mean? It means we’ve got big plans for Milkman and we want to include you guys in it! We took the month of June to take a step back and look at what Milkman Café means to us and what it means for our community, as well as how we want to build off of what we have already established as a meal prep company. No matter how we approached it, we always ended up with the same core idea - the desire to provide local, quality product to our community and surrounding areas.

We spent a lot of time thinking about how best to execute this idea, factoring in what resources we can utilize and highlight in the area, quality of ingredients, and really wanting to bring it back to basics with face-to-face customer interaction. So here is what we want to accomplish with Milkman and it's growing business:

  1. Meal prep available for pick up at local gyms.

This means having fridges at gyms that can store our food for convenient grab-and-go meals/snacks. If gyms already have a fridge, great! We’ll buy a shelf or two in there to stock our food for you. If they don’t have a fridge, we want to make that happen. The more merchandisers available, the more convenient locations we can service for you!

  1. Working with local farmers and purveyors to provide the best quality product.

From meats to produce, we want to take advantage of living in the Midwest and highlight all the farms and gardens right here. We want to head in a more sustainable direction and steer clear of factory farming products to bring you guys only the best.

  1. A new corner shop and kitchen.

This is a big one. Right now Jacob is renting a kitchen in Naperville to work out of. While this is an amazing kitchen and has helped Milkman grow, it’s just not in a practical location. We live in Coal City and would love to be able to prepare and cook all the food closer to home. That being said, we will still do deliveries to all of Grundy County, as well as the Naperville, Plainfield, and Aurora areas and will continue to expand the towns we service.

Beyond a more centralized kitchen, we want to have a place that customers can stop by to pick up meals and say hi. Being a chef in the back of a kitchen is a fairly isolated position, and anyone who knows Jacob knows that he is a social bee. We want to have a spot in our town that you can come by, talk to us, and feel at home. Think of it as your corner shop to pick up delicious and healthy food, baked goods, and occasional hand crafted items (more to come on this!).  

Ok, I meant for that to be more of a  brief overview, but we’re just so excited and can’t wait to share all of this with you! More detailed information to come in the actual Kickstarter video that is set to launch this month.

Lastly, we'll be starting back up a la cart items for Sunday deliveries on July 30th. We'll send out reminders closer to the date! In the meantime, if you have more questions about what Kickstarter is and how it works, see below for FAQs.

Jacqueline

 

What is Kickstarter?
Every project on Kickstarter must be creating something new to share with others. A project has a clear goal, like making an album, a book, or a work of art (or food!). A project will eventually be completed, and something will be produced by it.
What are the basics?
A project is a finite work with a clear goal that you’d like to bring to life. The funding goal is the amount of money that a creator needs to complete their project. 
Funding on Kickstarter is all-or-nothing. No one will be charged for a pledge towards a project unless it reaches its funding goal. This way, creators always have the budget they scoped out before moving forward. 
A creator is the person or team behind the project idea, working to bring it to life. 
Backers are folks who pledge money to join creators in bringing projects to life. 
Rewards are a creator's chance to share a piece of their project with their backer community. Typically, these are one-of-a-kind experiences, limited editions, or copies of the creative work being produced. 
Why is funding all-or-nothing?
All-or-nothing funding is a core part of Kickstarter and has a number of advantages: 
It's less risk for everyone. If a project doesn’t reach its funding goal, creators will not be expected to complete their project without the funds necessary to do so, and backers will not be charged. 
It motivates. Adding a sense of urgency motivates your community to spread the word and rally behind your project. 
It works. Of the projects that have reached 60% of their funding goal, 98% were successfully funded. We find that projects either realize and surpass their goal, or they never fully take off.
Why do people back projects?
Many backers are rallying around their friends' projects. Some are supporting a new effort from someone they've long admired. Some are just inspired by a new idea, while others are motivated to pledge by a project's rewards — a copy of what's being produced, a limited edition, or a custom experience related to the project.
Backing a project is more than just pledging funds to a creator. It's pledging your support to a creative idea that you want to see exist in the world.
What do backers get in return?
Backers that support a project on Kickstarter get an inside look at the creative process, and help that project come to life. They also get to choose from a variety of unique rewards offered by the project creator. Rewards vary from project to project, but often include a copy of what is being produced (CD, DVD, book, etc.) or an experience unique to the project.

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